With the launch of the Alianza initiative, there is hope for a comprehensive change in sexual violence against children. But as always, effective implementation of such an ambitious program will undoubtedly have many challenges.

The changes we have triggered on Earth shatter the distance and sense of remoteness that have governed our relationship with other species and the environment. This is a call to once again recognize our profound interdependence with our environment and protect it—if not for nature’s sake, then for our own.

The strategy, then, is simple: companies assure themselves a client for life, without the person even knowing they're being sold something.