Photo: Sonny Abesamis

Without rules or control: regulation of food and drinks advertising aimed at minors

Diana Guarnizo | May 30, 2017

This text addresses questions regarding the role of unhealthy food and drink consumption, especially in children, and what the State does about it. The document is based on an analysis of the existing norms in Colombia and is skeptical about the self-regulation mechanisms proposed by the industry.

 

What impact does the consumption of unhealthy foods and beverages have on obesity? What role does advertising play in unhealthy food and drink consumption, particularly in children? What is the Colombian government doing to control the advertising of unhealthy foods and drinks among minors? Can we rely on industry self-regulation?

This text addresses these questions based on an analysis of existing regulations in Colombia regarding food and drink advertising directed at minors. It documents the few regulatory advances in this area, as well as the existing gaps and difficulties in implementation.

The document is skeptical about the self-regulation mechanisms proposed by industry, and constitutes a call for the State to regulate a subject that until now has no rules or control.


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