Posts Tagged ‘Bebidas azucaradas’
Waiting to Advertise: Children and Junk Food
The strategy, then, is simple: companies assure themselves a client for life, without the person even knowing they’re being sold something.
Read MoreInvima Suspends Hit Commercial and Ad: Juices do not have as much fruit as they make you believe
The authorities found that the slogan “It’s natural that you like Hit” and other messages from Postobón contained misleading claims about the fruit content in these drinks. The measure was made after Dejusticia and Red Papaz denounced the case.
Read MorePreventing Corporate Intimidation of Rightsholders
Unfavorable news, a negative opinion of an opinion leader, or even an unfounded rumor can affect companies whose value depends to a large extent on the confidence of their shareholders and the public in their good behavior and the possibilities of obtaining profits by investing in them.
Read MoreConstitutional Court ratifies the right of consumers to access information about sugary drinks’ effects on health
The right of consumers to access the commercial by NGO Educar Consumidores that was censored still stands. The Constitutional Court upheld the T-543 ruling, which had been challenged by the Superintendency of Industry and Commerce. This ruling defends the right of consumers to access information, and the right of the NGO to inform and carry out public health campaigns.
Read MoreExecutive Summary Decision T-543 of 2017
The Constitutional Court held that the Superintendency of Industry and Commerce censored the organization Educar Consumidores, and it cautioned the Superintendency that henceforth it could not exercise prior control over informational
contents.
Sweet sophisms?
Not adopting a tax on sugary drinks as an initial step for a more comprehensive health strategy is tantamount to saying a few years ago that the seat belt should not be mandatory since the problem of traffic accidents is too complex and requires more comprehensive measures.
Read MoreKufu, marketing or social responsibility?
To launch its new line of children’s beverages, Kufu, Postobón donated the product to indigenous communities in La Guajira. Doctors say that the initiative seems more of a market strategy than a true contribution to food security.
Read MoreSoda censorship
The Constitutional Court’s decision leaves us a message for current debates about other forms of censorship that the industry deploys. One particularly worrisome is the use or pressure on the media to not transmit pedagogical messages such as those by Educar Consumidores.
Read MoreThe Constitutional Court recognizes the right of consumers to access information about the health effects of sugary drinks
The Constitutional Court ruled in favor of a tutela filed by Dejusticia and other organizations that make up the Food Health Alliance. This is an unprecedented ruling in favor of consumers in Colombia.
Read MoreLegal Framework for the Sugary Drinks Tax in Colombia
The document provides a summary on the legal framework for the sugary drinks tax in Colombia
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