Posts Tagged ‘Regulación de la publicidad’
Kufu, marketing or social responsibility?
To launch its new line of children’s beverages, Kufu, Postobón donated the product to indigenous communities in La Guajira. Doctors say that the initiative seems more of a market strategy than a true contribution to food security.
Read MoreObese and famished
According to the latest Survey on the Nutritional Situation of Colombians, which was released this week, overweight rates in adults and children increased. This revelation opened the debate once again to imposing limits on ultra-processed food advertising and a tax on sugary drinks.
Read MoreBill in Congress seeks to stop advertising of unhealthy food for minors
The project’s objective is to reduce the negative impact of consumption of unhealthy products, often advertised as “nutritious or healthy foods”, on the well-being of children.
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